Marketing agencies are today driven by data more than ever before. Whether it be web metrics or call stats, the quality of the decisions, the direction of the strategy and much much more depends on the results of the last campaign, the number of visitors to a website and so much more.
The challenge for marketing agencies is primarily where to focus next in terms of audience. To do this, most spend time researching and testing different audiences to identify a profile. This time costs the client money and delays campaigns.
Contact Enhance allows data-driven marketing agencies to profile the clients customer list with up to 52 fields at the equivalent rate of an entire team of researchers and provide valuable insight, secret fields and valuable profile information.